Closer by Xponent21
How many more proposals could you win if you saved 80% of the time to make one?
Closer is custom proposal and CRM software built around how your firm wins work — sales proposals, RFP responses, contracts, payments, and accounting sync. You own 100% of the code, the database, and the data. If it doesn't pay for itself in year one, we keep working or refund your build.
Two approaches
Two ways to win work. One system.
Sales approach
A lead comes in. You educate them through a branded presentation, build a priced proposal from their selections, and take it through contract, signature, payment, and accounting sync.
RFP approach
A solicitation arrives. Closer parses its requirements, scores win probability, assembles a compliant response from your libraries, and outputs it in the buyer's required format.
A single workspace runs both.
Three promises
What we commit to.
You own everything.
Your install runs on its own database. You own the code, data, and infrastructure. Nothing depends on us at runtime.
It pays for itself, or you get your money back.
Discovery sets the baseline. If Closer doesn't pay for itself in year one, we keep working or refund your build fee.
Configuration, not code.
Branding, stages, parameters, catalogs, and templates live in tables. A new type of work is a new Start, not a new codebase.
The Closer foundation
Free foundation. Pay only for what's yours.
Every install starts with the same 56-table foundation: accounts, deals, pipelines, parameters, libraries, documents, e-sign, payments, and the connector framework.
It ships free. You pay for discovery ($10,000), modules, Starts, connectors, and custom code. A basic build starts at $15,000. Full custom is about $70,000. Two months to a functional system.
Your custom layer
The 20% that makes it yours — built around how your team actually sells, prices and delivers.
Your build starts at the finish line. We configure what exists, then build only the layer that is genuinely yours.
What Closer does today
Running on the same foundation your install starts with. Explore a live Acme Industries deal below.
Live capabilities · Running on the same foundation your install starts from
How it works
From baseline to guaranteed return.
$10K · Four weeks
Discovery
Map the workflow, inventory the source material, prototype the system, and establish the performance baseline.
Configure and connect
Build
Configure modules, build Starts, load your libraries, and connect the systems that stay.
Go live and measure
Launch
Your team starts working in Closer and performance is measured against the discovery baseline.
30 / 60 / 90 days
Guarantee
We report progress and refine at our cost if results lag. If we cannot close the gap by month 12, we refund the build fee.
Built for work that is won
Who Closer is for
AEC and planning firms
Proposals and RFPs are your revenue engine. Closer replaces Deltek and the shared drive with one working system.
Professional services firms
Consulting, legal, and financial teams get a system built around how they win work — replacing the CRM they hate.
Agencies and studios
What we built for ourselves at Xponent21, then generalized for teams selling custom, high-consideration work.
Built by Xponent21 · Richmond, VA · Since 2015 · 11+ years building systems that win work
FAQ
The Closer terms, plainly.
We take on a small number of builds at a time.
A demo is 45 minutes. We walk your current proposal workflow, show you the foundation layer running live, and tell you plainly whether this is worth doing — including scope and price.