Xponent21
Close more deals · Do less work

How many more proposals could you win if building one took minutes instead of days?

Close more deals while doing less work. We took a decade of selling — media, lead generation, close, operations — and built the winning tactics into one system your whole team works from, so the busywork between lead and signed contract simply stops happening.

Time to build a proposal

80% less

Minutes, from a live deal record

Time to launch

Weeks

Not the six-month custom build

Coverage

Lead → paid

One system your whole team works from

The cost of the current way

Five subscriptions, and your team is the wiring between them.

Five tools, five logins, five bills

A proposal tool, an e-sign tool, a CRM, a payment processor and a scheduling link. Each one bills monthly, per seat, and none of them knows the others exist.

You are the integration

Copy the deal out of the CRM into the proposal tool. Re-type the client and the numbers into the e-sign tool. Then go back and mark the deposit paid in the CRM by hand.

Every hand-off is a chance to be wrong

One number gets updated in the proposal and not the contract. Nobody finds it until the invoice doesn't match what was signed.

Quality depends on who's writing

Your best proposal and your worst one go out under the same logo, in the same week, because the standard lives in someone's head.

Silence after you hit send

No idea if it was opened, forwarded, or which page they re-read three times before going quiet.

Hours you're paying for twice

Your team's best hours go into moving data between subscriptions instead of into the deal itself — and you're paying for the subscriptions too.

Three promises

01
Timeline

Built in weeks, not months

We've already built the foundation layer — the universal 80% of any proposal and CRM system. Contacts, organizations, leads, deals, presentations, proposals, contracts, payments, deal parameters and source materials all exist on day one. Your custom build starts at the finish line.

02
Economics

Cut your software license costs

Stop paying per seat, per month, forever for five overlapping tools that half-solve the problem. This is one system, built for your business, and you own it. Adding your tenth user doesn't change what it costs to run.

03
Outcome

Close more deals

Faster drafting and higher quality at the same time — because the system defines clear standards for how a proposal gets built and what inputs are required before it can go out. The winning version becomes the default version.

The foundation layer

80% is already built. We build the part that's actually yours.

Hover or tap a layer to see what's inside it.

Built for you

Your custom layer

The 20% that makes it yours — built around how your team actually sells, prices and delivers.

Foundation coverage80%

Your build starts at the finish line. We configure what exists, then build only the layer that is genuinely yours.

Capabilities

What the system does, shown with a real deal

Sample data from Acme Industries — a live 3-site industrial engagement.

Parameters that price the deal for you

Define the variables that actually move your number. Change one, and the proposal, contract and payment schedule follow.

acme-industries / deal-4187Live pricing
Field crews on site
4
Engagement length (months)
9
Response tier

Contract value

$146,376

Recalculated from your pricing rules on every change.

How it works

Four steps. Weeks, not months.

  1. Week 1

    Discovery

    We map how you scope, price and close today — the real workflow, including the spreadsheet nobody admits to.

  2. Week 1–2

    Configure the foundation

    Your data model, stages, roles and documents are configured on the existing foundation layer. No rebuild.

  3. Week 2–5

    Build your custom layer

    Your services, pricing rules, proposal standards and branding get built on top, reviewed with you as it goes.

  4. Week 5–6

    Launch and train

    Data migrated, team trained, first live proposals out the door with us alongside you.

Who it's for

Teams sending high-consideration proposals where scope and pricing change every time.

If two of your deals are never quite the same — and the quote depends on judgement, not a price list — a generic proposal tool will always fight you.

What you get isn't only software. It's ten years of cross-industry selling — media, lead generation, close, operations — already built into the foundation, so you start from what works instead of from a blank page. And the foundation is the beginning of the relationship, not the end of it.

Customize as much or as little as you want — that's how the scope, and the price, get right-sized to your team. We work that out together on the demo.

Professional services

Scope, staffing and rates change per engagement.

Construction & trades

Site conditions and materials drive every number.

Agencies

Retainers, projects and options in one document.

B2B manufacturers

Configured products, volume tiers and lead times.

Not on the list?

If your team quotes custom scope, the foundation layer still covers the same 80%. Bring us the workflow and we'll tell you honestly whether it fits.

FAQ

The questions that come up first.

Limited build capacity this year

We take on a small number of builds at a time.

A demo is 45 minutes. We walk your current proposal workflow, show you the foundation layer running live, and tell you plainly whether this is worth doing — including scope and price.